43 years of cutting-edge marketing for home builders nationwide

Our AI-powered platform provides optimum results driven by the unmatched reach of the USA TODAY network and LocaliQ technology

With over 40 years of expertise in new home marketing and sales training, Steven Farber and Farber Marketing offer an unmatched combination of industry know-how and cutting-edge technology through our partnership with LocaliQ and the USA TODAY Network. This powerful blend sets us apart in the new home marketing space.

Whether you're a large builder looking to strengthen your market position or a growing company ready to compete with the big players, Farber Marketing can help you develop a strategy that delivers results. Contact us today to create a plan that drives success for your business!

UNMATCHED INDUSTRY KNOWLEDGE - MARKETING REACH - TECHNOLOGY

No other marketing services company can match the combination of expertise and reach we offer home builders.

A powerful partnership!

Our partnership with LocaliQ brings an award-winning, AI-powered platform to our disposal giving us unmatched capabilities to market your home building business!

The Steps to Success

Successful home builders understand that reaching company goals takes planning and strategy. Farber Marketing's 40+ years of helping companies all across the country develop their marketing plans puts us in the best position to help you!

This is where it usually starts. We set up a boots-on-the-ground trip to see your operation up close and in person. We'll thoroughly evaluate all aspects of your marketing & sales programs and generate a complete report of our findings. This is step one in developing your marketing strategy and getting your unique program set up.

Once we have digested the details of the Marketing Audit, together with you and your staff, we will plan an effective course to meet your specific company goals. This becomes the play book for your marketing program detailing the tactics we will implement to bring you results.

With a plan and strategy in place, we then begin the fun and exciting task of creating the specific advertising and marketing content designed to fit your goals. Our vast experience in this market and our deep understanding of new home buyer behavior patterns helps guide us in the development of campaigns that reach the target!

Together with the powerful platform developed by LocaliQ and the USA TODAY network, we implement the tactics called for in the marketing plan, using the content we have generated specifically for your customer target. These tactics are outlined in the section below.

Contact us today to schedule your free introductory call with Steven Farber

The most powerful lineup of marketing tactics for home builders available today.

Search Engine Marketing

Reach your prime market right when they are seeking information. Target your sponsored listings to your specific audiences. We utilize Google, Yahoo, Bing and many other top search engines.

Search & Site Retargeting

When prospects are searching for pertinent information, but don't click your advertising, our technology can still identify them and send your display advertising to them! A great complement to the paid search advertising. 

SEO - Search Engine Optimization

Together with your web developer (that could also be us!) we use the power of AI to optimize your site for your customer's searches. This is also called "organic" search engine marketing. Maximize this in order to minimize the dollars needed for paid search ads!

Social Media Advertising

As a Meta Business Partner, LocaliQ teams up with the professionals at Facebook and Instagram to create the most effective sponsored content to reach your targets. LinkedIn, TikTok, You Tube and all of the others are included in our arsenal.

Email Marketing

Farber Marketing will help you create coordinated email campaigns sent directly to your prospect's inbox. Many can be combined with other tactics for greater effectiveness (ask us about our Smart Solution!) Designed to generate contact. We'll help you develop the mailing list and execute the entire program.

Geofencing & Targeted Display Advertising

This is one of the coolest ways technology can help us reach your prospects! We can build a virtual "fence" around any geographic area you desire and send your advertising to anyone that ventures into it with their phone! Fence your competitors, Realtor offices, Your own communities. The ideas are endless!

Business Listings Management

We'll help you manage your business listings across up to 50+ online directories, including Google Business Profile, Apple Maps, Bing, Yelp, and more. Make sure you are listed wherever people may search for you!

Website Development

Is your website doing its job? What should actually be included in a website? Is it even important anymore? We have years of experience creating home builder websites designed to highlight your communities, homes and services. Put your best foot forward with a professional website or campaign landing page.

Signs & Billboards

Our sister company, Signtech (SigntechAmerica.com) based out of the St. Louis, Missouri area, is a specialist in all types of signs for home builders, from temporary weekend directional signs, to longer term subdivision and site signs, sales center displays and even billboards. We create signs and ship them all over the US.

Sales Literature Design and Production

Even in the age of the Internet, everyone loves to receive a brochure when they visit your new home community. The winners have high quality, informative materials that show them off in the best light. Farber Marketing will help you design and produce effective brochures that help you stand out against your competitors!

Print & Broadcast Advertising

Although digital technology dominates modern advertising, there is still a place for good old print ads or broadcast commercials! We have decades of experience designing and placing traditional advertising that works, with the added strength and reach of the USA TODAY network!

New Home Sales Evaluation & Training

Steven Farber has been training builder sales teams for decades. A student of the late new home sales guru Dave Stone, Steven teaches the fundamentals of the involvement selling process and how to effectively engage customers in today's evolving new home buying climate.

Contact us today to schedule your free introductory consultation with Steven Farber

We understand the new home industry.

Others don't.

Among the multitudes of marketing companies out there, very few know the home building industry like we do, and our marketing plans work because of it. We've been involved in the marketing and sale of tens of thousands of new homes. Put our 43 years of experience in marketing new homes and home builders in your corner and get your share of the sales.

We have 4 decades of reviews like this!